Every personal injury lawyer knows clients come in with dozens of questions. They’re flustered and need answers to questions like: Do I have a case? How much is it worth? Will I have to go to court? Can I even afford an attorney?
Some injury law firms flood the market with billboards, YouTube ads and unlimited budgets. It can make you feel that unless you’re spending six figures a year on marketing, you’re stuck playing catch-up.
If your injury attorney website isn’t converting browsers into consultations, there’s a problem. Sure, you likely have a professional headshot. A clean logo. And your homepage says all the right things.
When someone is injured and trying to figure out who to call, they’re not going to read your entire website. They’re not going to waste time studying local tort law. They’re going to do what most people do when faced with a big decision: they’re going to read your reviews.
Most injury law firms don’t use email at all. Or they only send the occasional newsletter with a few updates no one really reads. But when used properly, email marketing is one of the most powerful ways to build trust, stay top of mind and turn leads, past clients and cold contacts into real cases.