When someone is injured and trying to figure out who to call, they’re not going to read your entire website. They’re not going to waste time studying local tort law. They’re going to do what most people do when faced with a big decision: they’re going to read your reviews.

In fact, studies show that 91 percent of people say reviews are the #1 factor in choosing who to hire.

For injury lawyers, the stakes are even higher. Clients are emotional. They don’t know who to trust. If your Google profile has ten reviews and the next firm has eighty-five, guess who’s getting the call? But here’s the problem: most injury law firms don’t actively ask for reviews. Or they ask once, don’t hear back and then give up.

Meanwhile, injury law firms firms who treat reviews like part of their intake and closeout process are dominating local search and earning trust at scale. Let’s walk through exactly how you can double your firm’s reviews this year without adding more to your plate.

1. Time the Ask When Clients Are Most Grateful

The best time to ask for a review is not randomly after the case closes. It’s during a “moment of momentum.”

Examples include:

• Right after a successful verdict
• When you deliver a settlement check
• When a client says “thank you” in person or by email
• When they express relief that the process was easier than expected
• After a milestone, like winning a motion or resolving a difficult negotiation

These are emotional high points. Your client feels grateful. They’re more likely to want to help. That’s when the review request feels natural, not transactional. But if you miss this window, you might not get a review. Or get one that misses the emotional mark.

2. Make It Ridiculously Easy

The biggest reason people don’t leave reviews? They’re busy. They forget. They have a lot on their plates and push it off to a convenient time, which never comes. Your job is to remove every bit of friction. That means:

• Send a direct Google review link (you can generate it via your Google Business Profile)

• If you’re emailing, use a clear subject line like: “Got 30 seconds? We’d love your help.”

• Include instructions like, “Click here, choose a star rating and write a short sentence about your experience”

• Avoid asking them to leave reviews on multiple sites at once. Pick one primary platform (typically Google.)

Some firms even use simple tools like QR codes printed on cards handed out with the settlement paperwork. The easier you make it, the more reviews you’ll get.

3. Automate the Request as Part of Your Closeout

You don’t need to remember to ask for every single client. Build it into your workflow.

As part of your closeout checklist:

• Send a thank-you email
• Include a direct link to your review page
• Personalize it with the attorney’s name or a quick recap of their case
• If applicable, follow up once or twice (politely). Have pre-made templates.

A simple email might look like this:

Hi Sarah,

Working with you was a privilege. We’re so glad about the result and hope you felt supported every step of the way.

With that said, as a local law firm, your words matter. They can help someone in your (specific situation) make a great decision. If you’d be willing to leave us a short review on Google, it would mean a lot to our team and it helps others know they’re in good hands.

We know you’re busy and it’s why this takes 60 seconds or less.

[Leave a Review]

Thanks again for trusting us with something so important.

Sincerely,

The [Your Firm] Team

Set this up in your CRM or case management system. Let automation do the remembering for you.

4. Coach Your Team to Ask Authentically

Your intake team, paralegals and client-facing staff are often the ones who build rapport throughout the case. Don’t wait for the attorney to be the only one asking for reviews.

Train your staff to say something like:

“If you ever feel like sharing your experience, we’d be so grateful for a review. It really helps others find us when they need support.”

Zero pressure. Just a natural conversation and ask. If your whole team is on board, review requests feel like part of your client care.

5. Respond to Every Review You Get

Yes, every one. Even the short ones. Even the five stars with no comment. When you respond to reviews, it shows:

• You’re engaged
• You care about feedback
• You’re a real, professional business

Plus, Google sees review responses as a positive ranking signal for your local SEO. A simple thank-you goes a long way and future clients will see it. If you get a negative review, respond calmly and professionally. Don’t argue. Don’t ignore it. A thoughtful response shows professionalism even when things don’t go perfectly.

6. Highlight Reviews Across Your Website

Once you get reviews, don’t hide them on a single “testimonials” tab.

• Feature them on your homepage
• Use client quotes on landing pages
• Include a rotating testimonial banner under your contact form
• Add screenshots of Google Reviews to blog posts or service pages

Repetition matters. Most visitors won’t read everything. But if they see real people sharing real outcomes, they’ll trust you faster.

Reviews Are More Than Words. They’re a Revenue-Generating Asset.

When someone is choosing an injury attorney, they’re not comparing who has the fanciest logo or most billboards. They’re looking for signs that they can trust you. That’s what reviews do. They make the invisible visible. They answer the question: “Has this firm helped someone like me before?”

At Slamdot, we help injury law firms turn more traffic into trust that leads to signed cases. That includes setting up review systems, optimizing your Google profile and showcasing your best feedback on your website. We handle every part of the process, including strategy, setup, execution and optimization.

Want to see how we can help double your reviews? Contact us today!

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